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Project case study

CroftMoney

A GoHighLevel financial-services website with custom frontend work for home-loan, refinancing, and property-investment service pages, lead capture, and supporting finance tools.

Engineering case study by Jonas Viray, Full Stack Developer & AI Automation Engineer

CroftMoney | project by Jonas Viray

Overview

CroftMoney is a GoHighLevel implementation for an Australian mortgage and property-finance business. The site structures multiple finance services, educational content, lead-generation paths, testimonials, and calculator-oriented content into a responsive experience. Custom HTML, CSS, and JavaScript extend the platform styling and interaction layer while keeping the service journey clear across first-home-buyer, refinance, and investor use cases.

engineering summary

Problem → Architecture → Contribution → Result

Problem
An Australian mortgage and property-finance business needed several lending use cases, educational content, tools, testimonials, and lead paths presented without overwhelming visitors.
Architecture
GoHighLevel is used as the platform, with custom HTML, CSS, and JavaScript extending the interface across service pages, calculator-oriented content, and lead-generation journeys.
Contribution
Implemented and refined the frontend structure for finance service content, responsive layouts, custom sections, and conversion paths within the existing GoHighLevel stack.
Result
The site gives first-home buyers, refinancing customers, and investors clearer routes through the relevant finance content and enquiry flow.

Related service: GoHighLevel Website & Funnel Development

Public product-surface details below are included as scope context from the observed site or application. They are not presented as claims about business outcomes, revenue, approvals, health results, or other client marketing metrics.

Observed product surface

  • Interactive Property Wealth Calculator (growth, rent, loan, tax, negative gearing inputs)
  • Year-by-year projection table with Download CSV option
  • Tabbed audience sections: investors, first home buyers, refinancers
  • Service cards: investment loans, first home loans, refinancing, construction loans, plus other loan types
  • Four-step How It Works section and client testimonials

Public product areas

  • Hero
  • Who We Work With
  • Property Wealth Calculator
  • Why Croft Money
  • Client Stories
  • About Croft Money
  • Services / How It Works

Intended audience · Australian first home buyers, refinancers and property owners/investors

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