Project case study
CroftMoney
A professional financial services website focused on simplifying home loans, refinancing, and property investment strategies for Australian clients. It combines strategic guidance with practical tools to support users through key property finance decisions.
Built by Jonas Viray, Full Stack Developer & AI Automation Specialist
Overview
Australian mortgage broking business for home loans, refinancing and property investment finance.
Croft Money is a finance-oriented web platform tailored to helping Australians navigate the complexities of property financing with clarity and confidence. The site outlines tailored support for first home buyers, existing homeowners seeking refinancing, and investors looking to grow their property portfolio, emphasizing strategic planning over simple lending solutions. It includes practical tools such as a property wealth calculator and clearly explains services like loan comparisons, equity unlocking, and tailored finance structures, supported by a proven track record of over 20 years of experience, thousands of clients, and a broad lender network. With user-focused content, success stories, and a straightforward process, the platform positions itself as a trusted partner for individuals ready to make informed property finance decisions.
Key features
- Interactive Property Wealth Calculator (growth, rent, loan, tax, negative gearing inputs)
- Year-by-year projection table with Download CSV option
- Tabbed audience sections: investors, first home buyers, refinancers
- Service cards: investment loans, first home loans, refinancing, construction loans, plus other loan types
- Four-step How It Works section and client testimonials
From the live site
- 8000+ clients and $1.2 billion in loans settled
- Helping Australians since 2003; 20 years of experience
- Compares across a 30+ lender panel
- States 98% of clients achieve loan approval
What's on the site
- Hero
- Who We Work With
- Property Wealth Calculator
- Why Croft Money
- Client Stories
- About Croft Money
- Services / How It Works
Audience · Australian first home buyers, refinancers and property owners/investors
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